How are research approaches and findings communicated outside the projects? What forms of communication contribute to raising awareness of the City of the Future research brand? What promotes the growth of the research community?
These questions are being addressed by SynVer*Z in a sub-project. The basis for this is the development of a communication strategy that provides the main ideas for the design of messages and formats.
The implementation of communications is understood as an ongoing agenda-setting process and is established through a mix of different forms of communication, including dialogue, print and online formats.
The linguistically creative “interpretation” of research findings should not be underestimated. Storytelling experience is included to reinforce their significance.